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True Essentials

Anua Niacinamide 10%+TXA 4% Serum 30ML

Anua Niacinamide 10%+TXA 4% Serum 30ML

Regular price $43.00 NZD
Regular price Sale price $43.00 NZD
Sale Sold out
Quantity

Free shipping over $69 NZ-wide

A high strength brightening serum combining 10% niacinamide and 4% tranexamic acid to visibly fade dark spots, pigmentation and post acne marks. Lightweight and fast absorbing, it works to even skin tone, reduce dullness and support a clearer complexion without compromising the skin barrier. Suitable for all skin types including acne prone and pigmented skin.

What it does

Targets pigmentation, dark spots and uneven skin tone using a potent combination of niacinamide and tranexamic acid. Gradually fades discolouration, brightens dull areas and helps prevent new pigmentation from forming, leaving skin looking clearer, more balanced and visibly more even over time.

Key ingredients

Niacinamide 10% regulates melanin production to fade existing dark spots and prevent new discolouration while strengthening the skin barrier and refining pores

Tranexamic Acid 4% targets stubborn pigmentation and post acne marks at the source, reducing their appearance with consistent use

Arbutin works alongside niacinamide and TXA to further brighten and even out skin tone

Hyaluronic Acid keeps the formula hydrating and comfortable so skin stays plump and balanced while actives work

Panthenol soothes and supports the skin barrier preventing irritation from the higher strength active ingredients

How to use

  1. Use morning and evening
  2. Apply to clean skin after toner
  3. Take a small amount and gently press into the skin avoiding the eye area
  4. Follow with moisturiser and SPF in the morning
  5. For best results use consistently for 4 to 8 weeks

Skin type

  • Best for all skin types including acne prone, oily and pigmented skin
  • Particularly effective for post acne marks, sun damage and hormonal pigmentation
  • Suitable for those who cannot tolerate stronger acids or retinol
  • Use with caution if pregnant or breastfeeding, consult your healthcare provider before use

Shipping & returns

Free standard shipping on all NZ orders over $69. Standard delivery 2 to 5 business days. Rural delivery may take an additional 1 to 2 days. Returns accepted within 14 days on unopened and unused products in original packaging. Please contact us before returning any item.

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Customer Reviews

Overall rating: 4.9 / 5 from 56 reviews.

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This has COMPLETELY changed my skin! I’m an acne girlie and have struggled with my skin for years, so I honestly didn’t expect such a difference. Since adding this into my routine, all those little bumps have cleared, my skin feels so much smoother, and I haven’t had a breakout in ages! I started with the mini size to trial it as the skin scanner recommended it. Now it’s genuinely the most important step in my skincare routine. I couldn’t be without it!

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Customer photo review of Dr. Althea 345 Relief Cream 50ml

Enjoying all the skincare! Love love love the Dr. Althea 345 Relief cream. So hydrating but won’t clog my acne prone skin! The Anua Azelaic Acid is a game changer! Literally my red acne spots are so much less noticeable in the morning! Also the Snail 96 Mucin Power Essence is perfect for winter months when my skin is craving some hydration and barrier love!

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Founder review: Before starting True Essentials, I struggled with acne for years and spent a lot of money trying products that didn’t work for my skin. Learning about Korean skincare, focusing on hydration and skin barrier health, and building a consistent routine completely changed my approach to skincare. The products I stock are products I genuinely use and believe in.

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This is the first sunscreen I’ve ever used that I actually love. It smells amazing, feels super hydrating, and gives your skin such a nice glow without leaving a white cast. I have acne-prone skin and it hasn’t caused me any breakouts or irritation at all. It’s tinted but blends in really nicely and colour corrects your skin while making it look glowy and healthy. It also sits perfectly under makeup. I’ve used it both when I’m pale and when I’ve fake tanned and it blends well with both.

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Customer photo review of Medicube Zero Pore Pad 2.0 - 70pcs

Amazing products! So happy with all my purchases. Kelly has been so amazing and advised me of what I should try and she was absolutely bang on. Seeing Kelly’s results and now experiencing these products for myself I can confirm how fabulous they are! Love the large size jars too, total value for money. The cleanser is so lovely, the wipes are amazing and made my skin feel so clean. The collagen jelly cream is epic and made my skin feel so glowy and hydrated. Thank you for my fantastic new glow! Would highly recommend to all. Thank you Kelly from one very happy customer xxx

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I do like the effect these give but they are slippery and tend to slip down from under the eyes and end up on my cheeks which isnt soo bad but I have been laying down with them on instead to stop them from slipping

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Amazing product as always but what I love the most is True Essentials and how personal the customer experience was, I felt seen and will be purchasing from you again! 🫶🏼

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